Episode 407 – A Message to Big Alcohol   Today we have Jeff, 48, from Joplin Missouri with 13 days of sobriety at time of recording   Registration for Restore opens December 1. https://www.recoveryelevator.com/restore/   Exact Nature: https://exactnature.com/RE20   Highlights from Paul   For the first time in this podcast, Paul speaks to Big Alcohol. Why now? We have a limited time together on each episode he has felt that discussing how to live a better life without the stuff is better use of our time.   He addresses the fact that Big Alcohol’s greatest customers are the alcoholic/problem drinkers and not the “normal” drinker that has one or two beers and the rest sits in the fridge for months.  They are also responsible for perpetuating the myth that alcohol consumption is good for you.  Spoiler alert:  it’s not.  The Huberman Lab Podcast has an episode that dives deep into the effects alcohol has on the brain/body. (https://hubermanlab.com/what-alcohol-does-to-your-body-brain-health)   The amount of trash that can be found on the sides of the road is about a 10/1 ratio alcohol related vs. non-alcohol related.  Paul asks if Big Alcohol is ok with the remnants of their product being strewn all over the planet via human wreckage and excessive trash.   Paul clarifies that his goal is to not fight with Big Alcohol. His battle with alcohol and alcoholism made him who he is today, and he appreciates that. But maybe they would be willing to share just a half of a percentage point of their marketing budget to help us clean up the mess their product has created both on humans and on our planet. We’d be interested to collaborate on our next service project.  You can reach us at info@recoveryelevator.com   Better Help:  www.betterhelp.com/elevator - 10% off your first month. #sponsored   [10:59] Jeff lives in Joplin, MO currently, but grew up in NC.  He has a wife and three children aged 6, 4 and 8 months.  He recently started his own business and enjoys golf, reading, creative writing and poetry, and writing and playing music.   Jeff took his first drink with a friend at home when he was 17.  He remembers the occasional drink at a party in high school but didn’t really start drinking until he turned 21.  Through his 20’s drinking was part of life.  He was able to cut back or quit drinking whenever he felt it was getting to be too much.    Jeff says he didn’t have a true rock bottom moment but after an incident that found him ramping up his drinking, he chose to seek some counseling for PTSD.  He started to realize that the way he had been drinking and handling life was becoming unsustainable.  He wants to be present for his family and didn’t feel that he was able to enjoy life while drinking.   Jeff found himself going to his first AA meeting in many years 13 days ago, has found a sponsor and attends meetings daily.  He has been staying busy with home projects and acts of service and feels that working with his hands relieves stress and helps him avoid getting lost in negative thought patterns.    Jeff doesn’t have a long-term goal in sobriety, he is just taking it day by day.  Right now, he just wants to be sober and process his emotions without alcohol and enjoy his family and the life he has built.   [47:57] Paul’s Summary   Socrates said the secret to change is to focus all your energy not on fighting the old but on building the new.  Mother Teresa said she would not participate in wars on hunger or on terrorism because there is an equal amount of disproportionate energy on the other side.  Much like we have seen with the war on drugs: trillions of dollars wasted to learn that you cannot punish addiction out of people.  If someone from Big Alcohol is listening, please don’t feel attacked, we want to work together in cleaning up the planet.   Resources Connect with Cafe RE - Use the promo code OPPORTUNITY to waive the set-up fee. Recovery Elevator YouTube - Subscribe here! Sobriety Tracker iTunes    Recovery Elevator This isn’t a n