Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership

Hugh Forrest, SXSW: Crowd-sourced Content, Community, and Why Growth is Overrated: In this episode of IN-PERSON, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of thousands of attendees, and how events... by Event Experience

42 min listen

Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam: Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, and Space Jam. Having... by Event Experience

43 min listen

Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, and Bread: Trista Myers (Head of Events, Salesforce Ventures) shares a behind the scenes look at Dreamforce, how Salesforce Ventures creates executive experiences, tips for working with multiple event partners, baking recipes, and why you should never sell... by Event Experience

32 min listen

Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat: Janna Erickson (Director of Events at Drift) discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, and parleying event expertise in discussions... by Event Experience

36 min listen

Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish: Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of. Allen has worked with brands... by Event Experience

25 min listen

Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership: Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership, and singing karaoke around the globe. Monique is the Event... by Event Experience

37 min listen

Chardia Christophe-Garcia: Curating an Audience and the Art of Taking It Slow: Chardia Christophe-Garcia (Marketing Director, Forbes) shares how Forbes is leveraging in-person events to further their editorial brand, which promotional channels work best, why sometimes it pays to take it slow in your career, and the importance of... by Event Experience

39 min listen

Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW: Nicola Kastner (Global Head of Event Marketing Strategy at SAP) shares how she and the team transformed SAPPHIRE NOW—SAP’s annual flagship conference. Along the way we discussed ABM strategy, creating data-driven content journeys, what IKEA,... by Event Experience

44 min listen

Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events: Dana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, and what it means to lead with... by Event Experience

44 min listen

Carina Bauer, IMEX: Sustainability, Mental Health and Coffee: Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas. Carina’s been named one of the 25... by Event Experience

38 min listen

Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Representation: Karl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events. Karl has a long history of... by Event Experience

35 min listen

Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain: Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience... by Event Experience

43 min listen

Kim Darling, HubSpot: Unexpected Inspiration, Sponsorships, and Business Cases in a Hybrid World: Kim Darling (Vice President & Executive Producer, INBOUND) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens. Kim leads the global event team at INBOUND, one of the... by Event Experience

52 min listen

Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech: Joey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes you're better off not feeding attendees, the future of event technology, and how events are helping to... by Event Experience

36 min listen

Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling: Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how Alyson made went from being a pharmacist to a... by Event Experience

44 min listen

Jessica Vogol, Movable Ink: Snackable Content and Designing Hybrid Events with Empathy: Jessica is an experienced marketing professional with a demonstrated history of success at SaaS businesses, growth-stage companies and tech startups. She is a strong leader invested in developing marketing talent and teamwork. Jessica has been at... by Event Experience

34 min listen

John Heiman, Sprint: Empathy, Event ROI, and Fortnite: John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event... by Event Experience

36 min listen

Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact: Devin Cleary (VP Experiential Marketing, PTC) shares lessons learned across his eclectic career, how to use data and personas to grow an event, how to retain and hire top talent, and why events need to try harder when it comes to diversity and... by Event Experience

57 min listen

Kendyl Wright, LOUDER Experiences: “Doing cool sh** with cool people”: Kendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential agency. Before founding LOUDER,... by Event Experience

35 min listen

Erin Flannery, Lattice: Kickstarting an Event Program: Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing... by Event Experience

38 min listen

Creating Memorable Events Through Attendee Obsession and Unconventional Experiences with Liz King Caruso: In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Liz King Caruso, CEO and Chief Event Strategist of Liz King Events, to explore the power of attendee obsession in event planning. With more than 13 years of... by Event Experience

24 min listen

Andrea Rosen, 99U: The Art of Curating Creativity: Andrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. she discusses curating creativity, balancing experience and substance, and some of the best ways to organize to-dos. Having lead the marketing team at a... by Event Experience

39 min listen

Steve Randazzo: Authenticity and the Power of Brand Experiences: Steve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand with authenticity and purpose.... by Event Experience

38 min listen

Andréa Long, Twilio: Driving Diversity and Inclusion Through Events: Andréa Long (Global Diversity Events Manager at Twilio) discusses Twilio's After Hours Events program, how employee resource groups can be a powerful catalyst for change, diversity and inclusion best practices, and weighted blankets. Prior to Twilio,... by Event Experience

34 min listen

Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware: Eleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a service-oriented events department, mitigating risk... by Event Experience

41 min listen

Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and, the Business of Virtual Events: Jennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find. Jennifer is the Global Head of Audience for... by Event Experience

35 min listen

Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry: Marco Giberti shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy. Marco has more than 25 years of intensive experience as Co-Founder and CEO in media,... by Event Experience

45 min listen

David Adler, BizBash Live: Caviar, Gummy Bears, and the Future of Events: David Adler (CEO of BizBash) shares the most unconventional fundraising story that you’ll ever hear, how to develop an event from an online brand, tips on securing sponsors and partners, event trends, and restaurant recs. David founded Bizbash back... by Event Experience

49 min listen

Heather Henderson Thomas, Cisco: The Solutions-finding attitude, Collaboration, and Shining on: Heather Henderson Thomas (Sr. Manager, Strategic Ops & Event Experience) discusses the benefits of consolidating an events strategy, the four pillars of the Cisco Live brand, and the value of technology in creating agency for attendees. Heather... by Event Experience

44 min listen

Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey: Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with household name event brands like Dreamforce and the World Tour Series. More recently the Salesforce... by Event Experience

41 min listen

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Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership

Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership

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