35 min listen
Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey
FromEvent Experience
Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey
FromEvent Experience
ratings:
Length:
41 minutes
Released:
Jun 16, 2021
Format:
Podcast episode
Description
Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with household name event brands like Dreamforce and the World Tour Series. More recently the Salesforce team has pioneered the virtual event space, and are now paving the way for the hybrid models of the future. Rex has held IT roles across a variety of industries for more than 10 years. Starting as a remediation consultant bringing troubled projects across the finish line, he went on to run application development, PMOs, product organizations and Technology strategy functions in financial services, insurance, and healthcare domains. As the Senior Director of Marketing Technology, Rex currently runs the global event and brand technology capability at Salesforce.
Released:
Jun 16, 2021
Format:
Podcast episode
Titles in the series (100)
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