Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. SEO is often undervalued in comparison to paid search even though the ROI from organic search can be phenomenal when it’s done well. If clickthrough rates are any indication, it’s imperative that brands invest in SEO, but it must be done strategically for positive results. Today, Tom discusses SEO spend allocation to own your niche. Show NotesConnect With: Tom Wells: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.