StriVectin, the #1 independent prestige skin care company in the U.S., empowers people to outsmart aging with their disruptive science and targeted solutions for aging and changing skin. In 2019, StriVectin named then 75-year old Lauren Hutton as their Global Brand Ambassador, and together embarked on multi-year brand partnership. Hutton was selected because she is an age-positive inspiration and symbol of empowerment who embodies the very best of the brand.
Taking into account that nearly 3 in 4 women aged 50+* say seeing much younger women represented in skincare ads decreases interest in purchasing a skincare product, Hutton is joined by a diverse panel of faces in StriVectin#s latest marketing campaign, Generation Skincare.
$When we conceptualized "Generation Skincare", it was all about people not being defined by labels or letters, but actually connected by ideas and attitudes about skin, skincare, aging and beyond,” shares Emily Stoler, Vice President, Global Marketing, StriVectin.
Generation Skincare will go live this fall, a time where StriVectin is also celebrating their 20th anniversary with the release of a limited-edition package of their SD AdvancedTM Intensive Moisturizing Concentrate PLUS, StriVectin#s very first, and most iconic product. It kick-started the cosmeceutical category in 2002 with its ground-breaking $Better than Botox?” campaign and remains a top seller for the brand, with over 8 million tubes sold. More powerful than ever, SD Advanced targets the 10 different types of collagen that matter most for visibly plump, healthy-looking skin.

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