Eric chats with Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University and the world’s leading scholar on the psychology of influence. His books on influencing and persuading others have been translated into 44 languages and have sold over 7 million copies.In this episode, Eric and Bob talk about Bob’s adventurous and amusing journey into psychology and studying influence. If you want to influence others, what can you do? Can these strategies be used for unethical purposes? Do people underestimate how easily they are influenced by others? How has Bob used these strategies in his own life? How can academics have more influence and design better experiments? Finally, how can I influence our wonderful listeners of this podcast to leave a review and spread the word?WE NOW HAVE A SUBSTACK! Stay up to date with the pod and become part of the ever-growing community :) https://stanfordpsypod.substack.com/If you found this episode interesting at all, consider leaving us a good rating! It just takes a second but will allow us to reach more people and make them excited about psychology.Links:Bob's personal websiteBob's website about influenceBob's new edition of InfluenceBobs' Twitter @RobertCialdiniEric's websiteEric's Twitter @EricNeumannPsyPodcast Twitter @StanfordPsyPodPodcast Substack https://stanfordpsypod.substack.com/Let us know what you think of this episode, or of the podcast! :) stanfordpsychpodcast@gmail.com