►► Want email updates when new and exclusive episodes come out? It's free to subscribe at http://trwih.com LINKS FOR THIS EPISODE:Austin Rief: https://twitter.com/austin_riefGreg Isenberg: https://twitter.com/gregisenbergProduction Team: https://www.bigoceanpodcasting.com/FIND US ON SOCIALTwitter: https://twitter.com/_trwihInstagram: https://www.instagram.com/_trwihTikTok: https://www.tiktok.com/@_trwihWeb: https://trwih.comSpotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvhApple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985SHOW NOTES:0:00 - Intro3:54 - The verticalization of email12:10 - Deconstructing the Mr. Beast content model16:27 - The pros and cons of different newsletter categories27:22 - Too niche or not niche enough?33:00 - How to start a newsletter in 202335:20 - Newsletter monetization42:17 - How Austin Rief thinks about AI and media businesses44:37 - Can you be friends with the competition?47:47 - Austin Rief peers into the crystal ball