Judith Germain speaks to Lubna Forzley on why leaders need to have a purpose, and why storytelling is imperative for all businesses. Authenticity is important and purpose can be hard to find. This is an interesting conversation about how culture, values and purpose intersect. Judith's websites are maverickparadox.com, for all things maverick and maverickparadox.co.uk for mavericks at work, her LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here, Pinterest here, and Instagram here. She is also the author of The Maverick Paradox: The Secret Power Behind Successful Leaders