Lectrix CEO Graham Kilshaw addresses the unique challenges of marketing in the electronics industry, and how the pandemic has forced companies to re-evaluate their go-to-market strategies. With digital marketing taking on an even more important role, Graham offers his ideas on how to build sales in today’s business environment. He shares innovative digital marketing tips for reaching design engineers through the concepts of humanizing the Zoom environment and better meeting preparation. Graham also tackles the concept of "upsourcing," and how the trend of using  specialist agencies offers access to a broader source of skills and industry-experienced talent. Graham also addresses the difficulties that companies face in hiring employees within the electronics industry, and how women should not be overlooked in the hiring talent pool. Support the show