43 min listen
Hard Seltzer Storms the Light-Beer Fortress
Hard Seltzer Storms the Light-Beer Fortress
ratings:
Length:
33 minutes
Released:
Oct 15, 2019
Format:
Podcast episode
Description
Hard seltzer brands like White Claw and Truly have stormed onto the scene, injecting growth, excitement, and more than a little anxiety into the struggling US beer industry. Light and bubbly, and imminently 'sessionable,' hard seltzer has become a category unto itself. Its viral popularity offers big brewers an opportunity to draw female consumers away from the wine & spirits category – something they’ve struggled to achieve for decades. But, in order to do so, they face an unfamiliar challenge: Can they capture market share from 'big seltzer?'
Released:
Oct 15, 2019
Format:
Podcast episode
Titles in the series (100)
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