Welcome to episode fifty-three. Our most unhinged and safely wrapped episode yet.
Today we have Yasemin and Whitney, co-founders of Jems condoms, on the pod to talk about the sexual wellness CPG space, and their goals of re-imagining how we talk, think, and market safe sex, both at the checkout counter and behind closed doors.
While looking for contraception options between pregnancies, Yasemin and Whitney noticed a void in the condom aisle and put their zone of genius in design, creative, and marketing to work building their sexual wellness company, one condom at a time. Jems condoms contain no hidden ingredients, and the brand aims to speak to the multiplicity of gender and sexual expressions, while providing education on sexual health and wellness.
Follow Jems Instagram and TikTok at @jemsforall
We’re talking:

Condoms at the counter. Good for who? Whitney and Yasemin founders have thoughts …
Are sex toy cleaners an extremely sexy, unique scam? Or should we stan?
TikTok and IG don’t want to hear about your pleasure (shocker!). Jems founders share how they navigate censorship on the biggest platforms.
What’s haunting these master brand builders’ carts right now ?

Referenced:

Susan Alexandra bags
U Beauty. Worth it?


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