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Hello and welcome to DTC Podcast; today I’m going deep with CPG legend Mike Fata, a man with three successful 9-figure exits, including the $419 Million dollar sale of his company Manitoba Harvest, in 2019.
This conversation flowed like the amber hemp fields as we harvested insights like:

How a branding change took Mike’s company from $10M - $100M quickly
The critical importance of telling your story and building in public in the CPG game
The who, not how guide to growing your team and the biggest mistakes Mike sees in people’s hiring processes.

Hope you enjoy, on with the show.

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