21 min listen
The Inputs Required to Create a Content Strategy
The Inputs Required to Create a Content Strategy
ratings:
Length:
27 minutes
Released:
Mar 4, 2020
Format:
Podcast episode
Description
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:
* The customer
* The product
* The business model
* The industry
* The competition
* The literature
Once you have this information, you can create a strategy that suits the company's business needs.
* The customer
* The product
* The business model
* The industry
* The competition
* The literature
Once you have this information, you can create a strategy that suits the company's business needs.
Released:
Mar 4, 2020
Format:
Podcast episode
Titles in the series (61)
Content Pruning: A Q&A between Jimmy Daly and Jan-Erik Asplund on the topic of content pruning: what it is, why it works, and how to get started doing it at your organization. by The Animalz Content Marketing Podcast