21 min listen
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19
ratings:
Length:
36 minutes
Released:
Jul 20, 2020
Format:
Podcast episode
Description
Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for rankings, traffic and mindshare.In today’s episode, I’m chatting with Laura Moss, Animalz resident ecommerce pro, and the founder of her own ecommerce brand, Adventure Cats. We chat through strategies for turning the saturation and rate of change in ecommerce to your advantage; we dig into the power of “niching down” and competing for search volume on your own terms; we look at the short- and long-term impact of COVID on ecommerce marketing; and Laura shares nascent trends that she thinks all ecommerce marketers should pay close attention to.---
Visit Adventure Cats
Follow Laura on Twitter
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Visit Adventure Cats
Follow Laura on Twitter
Follow Ryan on Twitter
Released:
Jul 20, 2020
Format:
Podcast episode
Titles in the series (61)
Content Pruning: A Q&A between Jimmy Daly and Jan-Erik Asplund on the topic of content pruning: what it is, why it works, and how to get started doing it at your organization. by The Animalz Content Marketing Podcast