65 min listen
FabFitFun: Creating A Celebrity Swagbag Subscription Box Model
FabFitFun: Creating A Celebrity Swagbag Subscription Box Model
ratings:
Length:
51 minutes
Released:
Jan 21, 2020
Format:
Podcast episode
Description
Founded in 2010 in the USA by Co-CEOs brothers Dan and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, the wildly successful lifestyle subscription platform FabFitFun is a lifestyle membership that inspires happiness and well being.
Their flagship product, the FabFitFun box (now available in the UK), delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, tech and more - to over 1 million members each season. And as well as the box, members have access to FabFitFunTV, their digital lifestyle magazine, a robust online community, members-only shopping experiences, exclusive perks, events, and their mobile app.
Now in their 10th year of trading and having surpassed $200 million in revenue, they have recently closed the most remarkably whopping series A of $80 million, led by some of the best venture capitalists in America.
But it hasn’t always been plain sailing.
“We were $1 million in debt when we closed our financing the first time. And we were running the business on credit cards, stretching every single payment, the first million that came in went right out the door.”
We chat about:
How FabFitFun came to fruition
Why newsletters are making a comeback
Exploring finance options to fund the business
The future for FabFitFun
The self doubts and personal challenges that each founder faces
What they’d change if they could do over
Why you should never underestimate the importance of company culture
Want to receive our podcast on a weekly basis? Subscribe to our newsletter!
Their flagship product, the FabFitFun box (now available in the UK), delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, tech and more - to over 1 million members each season. And as well as the box, members have access to FabFitFunTV, their digital lifestyle magazine, a robust online community, members-only shopping experiences, exclusive perks, events, and their mobile app.
Now in their 10th year of trading and having surpassed $200 million in revenue, they have recently closed the most remarkably whopping series A of $80 million, led by some of the best venture capitalists in America.
But it hasn’t always been plain sailing.
“We were $1 million in debt when we closed our financing the first time. And we were running the business on credit cards, stretching every single payment, the first million that came in went right out the door.”
We chat about:
How FabFitFun came to fruition
Why newsletters are making a comeback
Exploring finance options to fund the business
The future for FabFitFun
The self doubts and personal challenges that each founder faces
What they’d change if they could do over
Why you should never underestimate the importance of company culture
Want to receive our podcast on a weekly basis? Subscribe to our newsletter!
Released:
Jan 21, 2020
Format:
Podcast episode
Titles in the series (100)
Mr & Mrs Smith: Tamara Lohan MBE taking on Expedia and Booking.com: Tamara Lohan MBE is the co-founder and CTO of Mr & Mrs Smith Hotels. She started Mr and Mrs Smith with her husband James 14 years ago, and has been at the heart of one of the best loved internet brands in Britain, but it in fact started as a publishing business; a guidebook for people like her who wanted to explore the luxury boutiques across the country and discovering the real gems and stylish weekends away in unique hotels. They sold 10,000 copies in their first 6 weeks, but fast forward to today they have over 100 staff spread across London, LA, Singapore, New York… and have had contributions from celebrities ranging from Stella McCartney to Cate Blanchett. by Secret Leaders with Dan Murray-Serter