Your customers and teams don't leave when they're fans.This is much easier said than done but the bigger risk though is when your customers and teams become fans of your competition.  As a leader it’s important to become proactive in building this vital fan connection.I host the COO of Playfly Sports, Craig Sloan, who shares how you can leverage emerging tools and data to increase customer and employee loyalty.Playfly Sports is the emerging leader in sports marketing, media, and technology. By connecting more than 2,000 brand partners with approximately 83% of all U.S. sports fans across the professional, college, high school sports, and esports arenas, Playfly is delivering scalable data-oriented marketing and media solutions at the local, regional and national level.Craig has worked for over two decades in the Fox sports structure, building out a boutique business offering in Home Team Sports, the former Impression Sports & Entertainment, Fox Sports College Properties.He was appointed COO of the now two-year-old Playfly Sports last Fall with a proven history of helping create businesses that defragment the sports industry.LinkedIn Profile https://www.linkedin.com/in/craig-sloan-176a9a7/Company Link: https://playfly.com/What You’ll Discover in this Episode:The secret ingredient for a great media company.What the sports media industry can teach leaders about connecting with employees.The massive shift with “appointment based” TV and how sports is uniquely positioned.Why podcasting has such explosive growth.Three powerful insights for how generational differences engage with content.The power of using data to drive decision making and investments.What he’s learned from the greatest mentors in his career.The one thing that really drives brand interest.Are Slack channels the new company social media?What you need to do first if your vision is wrong.Why it’s vital to recognize the difference between leading and managing.What he’s doing to make sure bring employees back to the office is a “homerun”.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter