In this episode, Matt and Rick discuss the 3 reasons that make fitness a great business. From the financials to the purpose, fitness is a compelling investment opportunity.More and more people are becoming aware of fitness's impact on their overall health. In fact, muscle mass has been recognized as one of the markers of longevity. And with only about 20% of the population actively working out, there is a great untapped opportunity.Having a business that literally changes people's lives gives you a purpose to wake up and hustle every day, besides ensuring a return on investment.Tune in to learn more about the fitness opportunity. Key Takeaways- What’s so cool about being in the fitness business? (02:05)- The ROI of a fitness business (03:07)- Everyone needs fitness (04:13)- Subscription-based income model (08:36)- Doing good (14:04)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!