Camela Thompson, VP of Marketing at CaliberMind, talks about the marketing KPIs you should be tracking. While executives have a very linear view of the buyer’s journey, today’s B2B buying journey is rarely ever linear. From buying committees to lost budgets, people are jumping in and out of the funnel, and we're already seeing the pendulum swing back to the branding and arts side of marketing. Today, Camela discusses marketing's war between science and art. Show NotesConnect With:Camela Thompson: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.