This episode of Perpetual Traffic discussed the customer acquisition amplification framework, which is a system for understanding the different levels of customer awareness and how to effectively market to them. At each level, marketers need to use different tactics and strategies to engage customers. For those unaware of their problem, marketers need to captivate them with an intriguing story. For those aware of their problem, marketers need to educate them on what the ideal after state is and give them hope that there is a solution. For those aware of the solution, marketers need to showcase why their product is the right one and build trust with testimonials or UGC content. Finally, for those most aware, marketers need to drive action with some kind of scarcity or pricing incentive. Additionally, it's important to increase lifetime value by reminding customers of the benefits they experienced when they first used the product. The ECOM Add Amplifier can be used as a tool for understanding this framework and creating effective videos for each level of customer awareness. IN THIS EPISODE, YOU'LL LEARN: Acquiring Leads And Sales Through Paid Traffic With Tom Meredith Of Tier 11Levels Of Customer Awareness In MarketingThe Unchanging Principles Of The E Com Amplifier Walking Through The Customer Awareness Journey In A Single Video AdThe Need For Diversified Offerings: A Toothpaste Example Tom Meredith And Tier 11: Last Recording Of Perpetual TrafficLinks and Resources:Customer Acquisition Show Ralph's LinkedInTom's LinkedInCustomer Acquisition AmplificationBook - Breakthrough AdvertisingPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free