48 min listen
This One Goes to 11 (E)
ratings:
Length:
32 minutes
Released:
Dec 27, 2022
Format:
Podcast episode
Description
“Great brands don't chase customers; customers chase great brands.”- Gary Friedman, CEO Restoration HardwareAs we take a few weeks off before returning with Season 6, we dig into the back catalog to go deep on #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty.In unpacking this essential we discuss how to own the "real estate of the mind," and what we mean when we talk about "experience" as something other than the latest bright shiny object. Drawing on key take-aways from Steve's best-selling book, we define the six characteristics of memorable and discuss case studies that illustrate the various ways leading retailers are implementing memorable strategies including mega-brands like RH, Nordstrom, Nebraska Furniture Mart and Amazon, along with "special not big" retailers such as Franklin BBQ and Blue Star Donuts. About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
Released:
Dec 27, 2022
Format:
Podcast episode
Titles in the series (100)
The End of Scarcity with best-selling author Seth Godin: In this episode we talk about the end of scarcity that previously characterized much of retail's evolution. As we entered the 21st century, some 98% of all retail was done in brick & mortar locations where access, product choice and the information about what product and services would best meet our needs--and the price we should pay-- was highly constrained. Now e-commerce and the ubiquity of smart devices has created an anytime, anywhere, anyway landscape and a world of abundant choice, where even very good is no longer good enough. Then we interview with the one and only Seth Godin, best selling author of 19 books, 7,000 blog posts, fellow podcaster…marketing legend. Seth implores retailers to ask themselves one key question in the age of COVID: “Would they miss you if you were gone.” We also get a preview of Seth's forthcoming book The Practice. by Remarkable Retail