A fragrance range that weaves a narrative from mislaid memories, childhood dreams and long-forgotten hope; STORIES Parfums is a pilgrimage for the senses. Creative Director & Founder of the perfume house, Tonya Kidd-Beggs, curated each blend personally as a testament to the power of fragrance in her own life. Grasse, on the French Riviera, has a long-established fragrance history dating back to the 17th century. It was here that Tonya developed her first two perfumes, STORIES Nº. 01 and STORIES Nº. 02, using only the finest raw materials sourced from all over the world. Tonya employed time-honoured, traditional methods to formulate the perfumes while trusting her intuition to bring balance to the collection. STORIES Parfums is a luxury fragrance house showcasing unique ingredients from around the world. Through the art of perfumery, Tonya pays tribute to the stories that have shaped her life, allowing the wearer to connect with their own story, past, present and future. To awaken the senses: The notes and undertones in the fragrances are delicately balanced and complex. Each scent reflects a part of the brand’s story while encouraging the wearer to connect with their own nostalgia. The products are designed to inspire the redolence of memories. To be gender-inclusive and unique, the bespoke blend of aromas in each fragrance defies gender barriers. In this episode of the MenswearStyle Podcast we interview Tonya Kidd-Beggs, Founder of STORIES Parfums about how the business developed from a hobby into a brand, and her journey of learning the art of perfumery. Tonya worked with a fragrance house in southern France to get first-hand experience in making fragrances and to try and recreate a smell she once discovered whilst going through counselling for a personal trauma aged 12. Our host Peter Brooker and Tonya also chat about favourite fragrance notes and blending, how scents can help you recall memories, working with intuition rather than following trends, creating fragrances from stories, and the significance of the sense of smell.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!