Hockerty was created by three young entrepreneurs at their early 20s as they realised it was difficult to find affordable tailor-made clothing. Like most other startups, they started from their own bedroom with money borrowed from friends and family. As the company grew, more young and passionate professionals joined the team and helped them grow the company. Their vision was to spread comfortable, elegant and perfectly fitted clothing throughout the world. Ten years later, this dream has come true with more than 250,000 customers to date. Their team of more than 60 people are based in Zürich (Switzerland) with offices in Barcelona and Shanghai. In this episode of the MenswearStyle Podcast we interview Hockerty Co-Founder Alberto Gil about the beginnings of his online business. The three partners were previously working within tech companies when they discovered and experienced made to measure tailoring in Shanghai, which first gave them the idea for Hockerty. Our host Peter Brooker and Alberto also discuss the obstacles of working with overseas tailors, targeting niche customers, digital innovation, body measurement technologies, overcoming competition, and how Covid-19 stopped people from buying suits and hindered production. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!