31 min listen
Weekly Marketing and Advertising News Update: YouTube Brand Extensions; Bill Nye and Bombay Sapphire; PepsiCo Peps Place; Flammin Hot Social Media Con…
Weekly Marketing and Advertising News Update: YouTube Brand Extensions; Bill Nye and Bombay Sapphire; PepsiCo Peps Place; Flammin Hot Social Media Con…
ratings:
Length:
35 minutes
Released:
May 7, 2021
Format:
Podcast episode
Description
Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways Connected TV and streaming video is growing along with some reminiscing by Ryan on Bombay Saphire Gin.These are today’s topics:YouTube is developing ways for brands to connect with their views through commerce content curation and brand extensions.Bill Nye is partnering with Bombay Sapphire to break down the science of gin and tonics.Pepsi is launching another experiential marketing endeavour -- Pep's Place, a ghost kitchen where Pepsi's latest and classic drinks are the center of everything.Cheetos and Doritos are in the ultimate competition: The "Flammin' Hot Face-Off". You can enter to win branded merchandise through the competition.Elon Musk's Open AI is going to change the game of marketing... what are the next steps?If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |
Released:
May 7, 2021
Format:
Podcast episode
Titles in the series (100)
Radical Podcast - EP 11 - Marketing at the speed of now, Dr. Rich Constantine, and growing Radical: It's been a few months but we are back and excited to bring some of the latest and greatest insights from running Radical as an everyday digital agency. New teammates Alex Finley and Ashley Davis join me to discuss our latest work, working with Dr. Rich Constantine, and a lot of behind the scenes of running a modern agency, by Right About Now with Ryan Alford