Bruce talks about his experiences as the "Voice of the Octagon" and the meteoric rise of the UFC. He shares the defining moment when he said that “The UFC is now mainstream.” Ryan and Bruce also discuss the culture of the UFC, shocking moments that have come his way as an announcer and during a fight. Ryan and Bruce dissects about the business happening inside and outside of the octagon, the UFC's culture, ‘Millions’ e-commerce, his offers outside of the UFC, and more… Learn more about Bruce Buffer http://brucebuffer.com/. Follow his Instagram @brucebufferufc and Twitter @brucebuffer. You can also check Millions Ecommerce https://millions.co/ . If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast