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    Meet the Brand: what brands really expect from creators with Director of Influencer Marketing at Rainbow Shops

    Meet the Brand: what brands really expect from creators with Director of Influencer Marketing at Rainbow Shops

    FromBrand Meet Creator

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    Meet the Brand: what brands really expect from creators with Director of Influencer Marketing at Rainbow Shops

    FromBrand Meet Creator

    ratings:
    Length:
    44 minutes
    Released:
    Jul 19, 2022
    Format:
    Podcast episode

    Description

    Hear it straight from the brand themselves! Shayna Macklin, Director of Strategy + Influencer Marketing at Rainbow Shops joins us to discuss what she looks for in influencers, what she needs creators to stop doing ASAP, and her forecasts for the world of influencer marketing. Whether you are on the brand side or creator side, Shayna is giving us a little sass and a little realism on the current status of this industry. Resources:
    Check out Rainbow Shops @RainbowShops and find Shayna @ShaynaMack

    Shayna Moretti @shaynaslife

    Creators in the Metaverse Article

    Nike NFT Article

    Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.InstagramTimestamps:
    [0:23] What Shayna looks for in creators.
    [4:24] What stats matter to Shayna.
    [8:29] Reels, views, and likes. 
    [12:13] What do you wish creators would stop doing?
    [20:25] What do you love that creators are doing?
    [24:06] Selling on TikTok vs Instagram.
    [29:33] What is on the horizon for the industry?
    [36:22] Fashion historically not paying creators.
    [38:58] As a creator, ask questions. 
    [39:46] Takeaways from today's episode. 
    --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
    Released:
    Jul 19, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.