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    Entering A Recession Era : How Influencers Can Prepare

    Entering A Recession Era : How Influencers Can Prepare

    FromBrand Meet Creator

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    Entering A Recession Era : How Influencers Can Prepare

    FromBrand Meet Creator

    ratings:
    Length:
    28 minutes
    Released:
    Jul 21, 2022
    Format:
    Podcast episode

    Description

    Ready or not, a recession is hitting the US. With costs of goods on the rise and margins decreasing for brands and retailers, what can influencers expect as we move into the second half of 2022 and beyond? Sonia and Harley chat about how to be prepared, what to expect and break out recent examples in economic uncertainty regarding Amazon Prime Day and Nordstrom Semi-Annual Sale. Thanks Timestamps:
    [0:53] If you like it, like it.
    [4:02] Influencer marketing is not recession proof. 
    [6:35] Prime Day and Nordstrom's Semi-Annual sale. 
    [11:23] Buying from smaller creators.
    [15:44] Conscious consumption.
    [18:21] Is Amazon worth the time?
    [21:55] Does your rate mean less at this point?
    [25:02] Key takeaways.
    --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
    Released:
    Jul 21, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.