There's often a handshake between buy intent data collected by marketing and the sales calls salespeople are making. The problem is excellent buyer intent metrics do not often equate to great sales leads. Your salespeople need more data to complete buyer intent. They need relationship signals. What are relationship signals, and how do you leverage them for to-up-funnel sales and NRR? Listen to Jamie Shanks, the CEO of Pipeline Signals, as he talks about relationship signals that complement buying intent. Show Notes Connect With:Jamie Shanks: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.