This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2023! Did you know that email conversion rates are 4x higher than social media?  When it comes to marketing and fundraising, email has consistently been a reliable tool for nonprofits. To this end, you need to be continuously be working to improve your email effectiveness. Email marketing and fundraising guru Jess Campbell has some tips for you!Jess is the founder of Out in the Boons, a small shop helping nonprofits raise more money online and in-person. She has been a nonprofit fundraiser for 18 years and has raised over $17M+ working from New York to California in organizations big and small. She is also the founder of The Raise More Together Summit which to date has educated more than 3,000 nonprofit leaders and fundraisers. In this episode, we discuss:  Why nonprofits should shift their focus on email rather than social mediaTop 4 Ways to Grow Your Email ListHow to structure your email messagesThe do's and don'ts of e-communicationHow much is too muchConnect with Jess:Instagram:  @outintheboons_ LinkedIn: https://www.linkedin.com/in/jess-campbell-outintheboonsPinterest: https://www.pinterest.com/Outintheboons/  Blog: https://www.outintheboons.me/blogAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsConnect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/