Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. SEO provides valuable insights into consumer behavior, which can be used to inform marketing strategies and tactics. In addition, SEO can be integrated with other marketing efforts, such as paid advertising, to help improve the overall user experience and drive conversions. Today, Lauren discusses why SEO skills are applicable in other marketing roles. Show NotesConnect With: Lauren Matricardi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.