The biggest mistake people make when applying for jobs -- is not thinking about the person who is receiving your email: a Department Head, a VFX Sup, an HR Manager. How are you going to make someone stop whatever they’re doing -- managing their team, supervising a job, dealing with their bosses, putting together bids, etc. -- to pay attention to your email? How do you position yourself to make them stop and talk to you? These days, your email -- is your cover letter. Before you can get them to look at your portfolio, you need to have a captivating email, and it has to have a captivating subject line. Your email needs to sell them on your stuff. You have to tell them why you’re worth their time. Your reel is the most critical thing you can have, with the exception of your contacts. However, no one is going to look at your reel unless you have a captivating cover letter.  In this Podcast, Allan McKay explains what not to do when emailing potential employers -- and provides ammunition on how to grab their attention with a killer outreach email! For more show notes, visit www.allanmckay.com/176/.