Vico Sharabani is a Creative Entrepreneur, award-winning Creative-Director, Director, and Producer. He is also the Founder and CCO of The-Artery, a New York based media production company that creates high-end visual content for brands, feature films, commercials, digital experiences, art instillations and more. As one of the most notable Flame artists in the world, Vico is the winner of the first ever Autodesk Flame Award recognizing his vast contributions to the VFX industry over the past 25 years. Vico’s portfolio includes a wide range of commercials for fortune 500 companies such as Mercedes-Benz, Nike and AT&T, music-videos for Beyoncé, Coldplay, Niki Minaj, KanYe West, and work on dozens of films such as Wes Anderson's The Grand Budapest Hotel, Ocean’s 8, Tower Heist and Sex and The City, to name a few. Servicing the advertising and entertainment industries for 30 years, Vico is heavily involved in the management of projects across creative, production and technical endeavors. He is also involved with the TED community “Ads Worth Spreading”, Co-Organizer of TED X East, and completing the EMBA program at the Berlin School Of Creative Leadership. The Founder of The-Artery Vico Sharabani talks about the evolution of the VFX industry, the importance of acquiring new skills -- but not letting each solitary capability to define an artist -- and finding your own way of being successful! For more show notes, visit www.allanmckay.com/232.