Today’s episode acts as a recap of our powerful and technical conversation with Elizabeth Rider about social media’s underrated cousin: blogging. We discuss all the ways blogs generate traffic in far more effective ways than social media. While the prospect of having many social media followers can be alluring, hardly any of them see your posts and the platform algorithms are always against you. Blog posts, on the other hand, have incredible lasting power. We also speak about lead capture and SEO optimization strategies such as naming your blog post something that would get typed into Google.