The visual identity of your brand is especially important in conveying your message, and photography plays a vital part in creating those visuals. Nick Onken is a world-renowned photographer, host of the NION Radio Podcast, and a creative entrepreneur devoted to inspiring the world to activate their creativity. His focus is around elevated realism, and in today’s episode, we’re going to talk about how the elevated realism that Nick creates relates to the visual identity of your brand. Nick shares his motives for conceptualizing, building, and directing creative shoots for his clients, and why a constant flow of energy is important to him while photographing his subjects. We discuss the importance of props, wardrobe, and location and how Nick creates visually stunning and authentic images from what could otherwise be cheesy ideas.