17 min listen
Why Research is Your Competitive Advantage with Jason Dorsey
Why Research is Your Competitive Advantage with Jason Dorsey
ratings:
Length:
33 minutes
Released:
Sep 29, 2020
Format:
Podcast episode
Description
Without the right research, no one knows how to sell across the generation line. Instead, many companies rely on myths, like that Generation Z doesn’t like to communicate — they do, they just prefer to text. Today we speak with Jason Dorsey, a leading generational researcher and speaker, about why the research will give you a competitive advantage. He also shares his insights into Generation Z, a group that is already upsetting the marketplace. We open the conversation by chatting about his background and the work that his research firm does in providing top companies with data-driven analysis.
Released:
Sep 29, 2020
Format:
Podcast episode
Titles in the series (100)
Welcome to the Influential Personal Brand Podcast: Welcome to the very first episode of the Personal Brand podcast with your lead host, Rory Vaden, co-founder of Brand Builders Group, Hall of Fame speaker, and New York Times bestselling author of Take the Stairs. At Brand Builders Group we help... by The Influential Personal Brand Podcast