Internet marketing is the science of efficiently reaching audiences online, an essential skill set not just for SaaS companies but personal brand builders too. Today we are joined by internet marketing guru, podcast host, and recent author of Leveling Up, Eric Siu, to talk about his audience-building strategies and gamified approach to life and business. We hear about the dual method of influencer marketing and paid ads Eric is using to promote his book. He talks about why he has chosen to write a book about the game of life rather than his extensive marketing knowledge. For Eric, writing about his relationship with gaming is his way of appealing to an already extensive community. He explains how the notion of community fits into Naval Ravikant’s four forms of leverage and is one of the most powerful forces a brand builder can utilize. Tune in for countless golden nuggets and marketing secrets from Eric today!