WARNING! Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment.In this episode, Tables are turned a bit and The VOICE, Dave Loomis, interviews Steve, aka Kelly's Dad, about his just-released book, STEALING GENIUS: The Seven Levels of Adaptive Innovation. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance.People don't buy because you're similar to the competition! Learn HOW you can generate new ideas for being uniquely and valuably DIFFERENT!Get Steve's book on Amazon: https://amzn.to/3yGwgQN.=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/