The idea of Black Friday is hard to support, from people needing to go to work when they should be home with friends and family, to the blind spending that it promotes.In this episode, we want to unpack, what is the role of a Conscious Consumer on Black Friday if there is a new way to live out our values on this holiday with Blue Friday, making Blue the new Black. Blue Friday WebsiteUnited By Blue on Responsibly Different™REI Co-op continues #OptOutside tradition, closing on Thanksgiving and Black FridayDirigo Collective Website