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ratings:
Length:
17 minutes
Released:
Jan 12, 2023
Format:
Podcast episode

Description

A well-crafted design can open the door to powerful opportunities. It’s not just about aesthetics; a carefully considered color scheme that resonates with our target audience has an undeniable psychological effect -
think red for power and strength, or blue for trustworthiness. But interactive motion scrolling takes us even further by allowing us to craft engaging stories and offers which build meaningful connections between brands and their audiences.
When done right, it's nothing short of magical!
Apple's product pages are a journey you'll never forget.
For years, they've been using motion scrolling to create an exciting and interactive experience that immerses visitors in the world of their products.
Whether it be watching MacBooks fly across the screen as you scroll or functions being carefully staged for visual appeal - Apple has developed a unique way of story-telling through technology which truly allows us all to discover something new every time we visit!

Here are some cool examples:
https://agencecartier.com/fr/?_ga=2.30935676.2100414065.1672652993-1361120236.1672652993
https://www.ju.st/learn
https://www.mirrows.co/home/
http://everylastdrop.co.uk
https://www.apple.com/iphone-14-pro/

Free Weekly UX insights and updates: https://mailchi.mp/373e1a02184c/ux_newsletter
Released:
Jan 12, 2023
Format:
Podcast episode

Titles in the series (74)

Welcome to „The Future of UX“ - a podcast brought by Adobe Creative Resident Patricia Reiners In every episode I am talking to leading UX/ UI Designers and digital pioners about the future and their way to benefit from new technologies . Always looking for answers about how we are going to design a great user experience in the future. We are living in an exciting time where Artificial Intelligence and machine learning are automating our workflows, augmented reality providing additional information and smart assistants like Amazon Alexa open up new ways of interfaces. Hear you in the future!