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124: Gartner's Expert on Making B2B Buying Easier

124: Gartner's Expert on Making B2B Buying Easier

FromRenegade Marketers Unite


124: Gartner's Expert on Making B2B Buying Easier

FromRenegade Marketers Unite

ratings:
Length:
50 minutes
Released:
Mar 15, 2019
Format:
Podcast episode

Description

Nothing like a live audience to keep you on your toes! Third-time guest Brent Adamson, Distinguished Vice President, Gartner, joins Drew for a live conversation in front of an elite collection of B2B CMOs to chat about smarketing—and no, that’s not a typo. Brent dives into why sales and marketing—“smarketing”— must work together and fully align to connect with customers. Beyond that, Brent explains why buying is broken, the pitfalls of working with a large buyer committee, and why companies need to make customers reevaluate themselves rather than products. Don’t miss that and more on this week’s Renegade Thinkers Unite.
Released:
Mar 15, 2019
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast