24 min listen
124: Gartner's Expert on Making B2B Buying Easier
124: Gartner's Expert on Making B2B Buying Easier
ratings:
Length:
50 minutes
Released:
Mar 15, 2019
Format:
Podcast episode
Description
Nothing like a live audience to keep you on your toes! Third-time guest Brent Adamson, Distinguished Vice President, Gartner, joins Drew for a live conversation in front of an elite collection of B2B CMOs to chat about smarketing—and no, that’s not a typo. Brent dives into why sales and marketing—“smarketing”— must work together and fully align to connect with customers. Beyond that, Brent explains why buying is broken, the pitfalls of working with a large buyer committee, and why companies need to make customers reevaluate themselves rather than products. Don’t miss that and more on this week’s Renegade Thinkers Unite.
Released:
Mar 15, 2019
Format:
Podcast episode
Titles in the series (100)
5: RTU: Repositioning - Guest, Arra Yerganian, CMO of Sutter Health by Renegade Marketers Unite