24 min listen
156: Guidelines for Effective CMOs: A Conversation With 6 B2B Marketing Leaders
156: Guidelines for Effective CMOs: A Conversation With 6 B2B Marketing Leaders
ratings:
Length:
26 minutes
Released:
Oct 8, 2019
Format:
Podcast episode
Description
On last week's RTU episode 155, Kim Whitler and Drew dove into a wide range of marketing topics, including exploring the CMO/CEO relationship in detail. Given the subject matter, it was only appropriate that the episode was recorded in the presence of 6 B2B marketing leaders. Now, in the second part of the interview, those marketing leaders start guiding the discussion. Tune in to hear their questions on the subjects of branding vs. demand budgets, how CMOs should engage with other C-suite members, and whether modern CMOs should skew towards a quant-mindset or a creative mindset.
Released:
Oct 8, 2019
Format:
Podcast episode
Titles in the series (100)
5: RTU: Repositioning - Guest, Arra Yerganian, CMO of Sutter Health by Renegade Marketers Unite