27 min listen
The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Eclectic and Suave Branding with Robert Rose over a Cocktail Episode
FromRockstar CMO FM
The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Eclectic and Suave Branding with Robert Rose over a Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
72 minutes
Released:
Jan 14, 2023
Format:
Podcast episode
Description
This week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, who shares his four steps for creating campaigns that deliver ART - Awareness Revenue & Trust. Oh, and he adds an E for Enablement to our acronym.
Ian then goes backstage with Aaron Templer, who is an unapologetic eclectic having studied music and English literature and earned an MBA, Aaron is a 25-year marketing leader, a marketing firm owner (Three Over Four), a professional instructor for the American Marketing Association, an occasional speaker and professor, hobby percussionist - and some call him the Gora Dhol Wallah.
Aaron's firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership and he recently published his first book, Leading in a Social World, which is a six-time award winner and, as one review put it, "turns our perception of social media marketing on its head. It's a fun conversation, as they discuss Aaron's career, agency and book, and he chucks a surprising icon of modern marketing into the Rockstar CMO Swimming Pool.
Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory and over a cocktail they discuss the importance of brand, especially if you are thinking of launching a content marketing project.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Aaron Templer on LinkedIn, Mastodon and his website
Robert Rose on LinkedIn and at The Content Advisory
As mentioned in this week’s episode:
Discussion about ARTE and Campaigns on episode 143
Aaron's agency: Three Over Four
The Gora Dhol Wallah
Ian's back to basics brand article: Back to Brand
Aaron's book: Leading in a Social World
Robert's column for The Content Marketing Institute
Robert's Experience Advisors community
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Cause We've Ended as Lovers by Jeff Beck on Spotify
--
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian then goes backstage with Aaron Templer, who is an unapologetic eclectic having studied music and English literature and earned an MBA, Aaron is a 25-year marketing leader, a marketing firm owner (Three Over Four), a professional instructor for the American Marketing Association, an occasional speaker and professor, hobby percussionist - and some call him the Gora Dhol Wallah.
Aaron's firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership and he recently published his first book, Leading in a Social World, which is a six-time award winner and, as one review put it, "turns our perception of social media marketing on its head. It's a fun conversation, as they discuss Aaron's career, agency and book, and he chucks a surprising icon of modern marketing into the Rockstar CMO Swimming Pool.
Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory and over a cocktail they discuss the importance of brand, especially if you are thinking of launching a content marketing project.
Enjoy!
--
The Links
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Aaron Templer on LinkedIn, Mastodon and his website
Robert Rose on LinkedIn and at The Content Advisory
As mentioned in this week’s episode:
Discussion about ARTE and Campaigns on episode 143
Aaron's agency: Three Over Four
The Gora Dhol Wallah
Ian's back to basics brand article: Back to Brand
Aaron's book: Leading in a Social World
Robert's column for The Content Marketing Institute
Robert's Experience Advisors community
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Cause We've Ended as Lovers by Jeff Beck on Spotify
--
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 14, 2023
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #8 - Backstage with Jenni Young by Rockstar CMO FM