Coming out of a year that has been difficult and going into a year that could potentially be even more difficult, agents should have a lens to think of other ways to create wealth, especially for the long term. How should you invest in your future now? Tune in today to hear Jeff talk with Lauren Rosin. She has been in the business for over 20 years and has a ton of knowledge and experience to share. Episode Highlights: Lauren Rosin introduces herself. She grew up in Brooklyn, NY. When she was about to turn 20 she left to attend school in Arizona and was waiting tables to make money. Her neighbor told her when she graduated to call mortgage leads. As Lauren grew in her knowledge of finance she also educated herself on taxes and strategy. Lauren shares how she got her real estate license and started out. As a realtor, you have more options than most to find good deals. Lauren now runs a large team in Scottsdale, AZ and San Diego. When Lauren interviews real estate agents she asks if they get into the business to have more time. If that is their main reason she tells them that they are in the wrong business. She discusses how the recent strong market has created weak realtors and many need retraining. Are you struggling in your real estate business? What are you doing or not doing to succeed in the business? Write down everything you’re doing and evaluate it honestly then make a calendar to set up a plan for success. What about plugging into a team with real systems and processes? Jeff says,  “If someone is relatively new to the business, who should they be calling every single day?” What about specializing? Lauren gives some examples of focus. How can you make a mark on a community and become known? Niching down may be a cliche statement this year but it also may be a really important concept, too. Jeff and Lauren discuss. What if you’re hiring for your team? Lauren says to stop hiring out of desperation and talks about how you can ask better questions. Lauren shares her process for interviewing and hiring. What are “must ask” questions during an interview? Lauren’s sales manager taught her to stop setting other people’s goals. How many realtors invest in real estate? The answer might shock you. Lauren shares how she built her business by teaching people to buy rental properties and manage them. Jeff and Lauren discuss the objections about the market and investing. How are you going to plan for the future?   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) lauren@laurenrosin.com https://www.instagram.com/laurenrosin/?hl=en https://www.rosinteamsd.com/splash-page