31 min listen
NFL and Snap CMOs Discuss The New (Augmented) Reality
FromMTM Visionaries
ratings:
Length:
31 minutes
Released:
Aug 1, 2022
Format:
Podcast episode
Description
Tim Ellis, CMO of the NFL, and Kenny Mitchell, CMO of Snap, share how they leverage the new (augmented) reality within their smash partnership, earning wins for NFL, Snap, the players, the teams, and most importantly, the fans! This partnership works because Snap and NFL are willing to meet the Snapchat generation where they are by utilizing AR as tools to create remarkable moments across an array of screens. These leaders understand the balance of fun and candid content because social media, at its root, is more than entertainment; it’s community building. Read full article.Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal. Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here. ABOUT VISIONARIESEvery episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram
Released:
Aug 1, 2022
Format:
Podcast episode
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