Have you ever asked the question why update your brand identity or what constitutes the business case?  On one hand, having a top-performing brand is essential for high-performance marketing; on the other hand, as markets evolve, technologies emerge, and firms adjust their strategic intentions and go-to-market programs, the requirements for brand performance are subject to change.We invited Laura Jones, CMO at Instacart, Stephen Root, VP Intuit Brand Marketing at Intuit, and Ricky Engelberg, CMO at Vistaprint, to the Marketers That Matter Forum held at Intuit’s Silicon Valley headquarters to discuss the critical topic of the impact of brand identity, and how they each navigated their recent brand transformation. Enjoy this special recap of the conversation.This special episode was recorded from a recent in person event, however, every other episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.   Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.ABOUT VISIONARIESEvery episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram