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191 Evaluating Your Year & Setting New Goals for Your Business (My Process)

191 Evaluating Your Year & Setting New Goals for Your Business (My Process)

FromMy Digital Farmer Podcast


191 Evaluating Your Year & Setting New Goals for Your Business (My Process)

FromMy Digital Farmer Podcast

ratings:
Length:
66 minutes
Released:
Dec 21, 2022
Format:
Podcast episode

Description

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline It's the end of the year, and that means it's time for the end of year evaluation and goal setting retreat! Crickets. Wait... you don't DO an end-of-year evaluation or goal setting?.... LOL. If not, I SO get it. Don't beat yourself up. But today, I'm going to inspire you to give it another try. I used to avoid this process too -- partly because I didn't have a good process that worked for me. That all changed when I found these evaluation questions. And in today's podcast, I'm going to share them with you. I basically use a series of 12 questions. (I share 9 of them with you today). I spend two separate days journaling on them for about two hours each time. That's a total of 4 hours. (Don't worry... if journaling isn't your thing, I suggest another way to do it in the show). In this episode, I walk you through 9 questions and flesh out examples of what kinds of answers you're looking for. By the time you've really worked through these, I PROMISE YOU that the answers to question #7 "What are your goals for next year" will be pretty clear to you. I love how these questions bring up so many discoveries, limiting beliefs, desires, direction, and clarity for me. I hope it works for you too. I encourage you to listen to my episode in its entirety. Then book some time this week to work through the questions -- make the process your own. See what comes up for you. Then tell me what you came up with! I'd love to hear one idea... email me or shoot me a DM @mydigitalfarmer on Instagram. Here are the questions I journal through: PART 1 - do these on day one (2 hours) List everything that has happened to you in the last 12 months related to your business? What are the lessons from those experiences that you can take into next year? What do you want to do more of? What do you want to do less of? What are you still holding onto from last year that is taking up space? And what will there be room for when you let that go? (Think physically, relationally, feelings, possessions, time sucks, mindsets and limiting beliefs) What are your 5% revenue generating activities? PART 2 -- do these on day two (2 hours) What do you want? (Think outside your business. What else do you want for your life?) What are your goals for next year? What results do you want to produce? (This could include elements of your personal life too). What specific measure will you use to know that your objective has been realized? What new habits will you have to adopt to win your game? (Daily? Weekly? Monthly? Quarterly?) Some of the resources mentioned in this episode: Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Register for my webinar called “The 3 Mistakes CSA Rookie Farmers Make (And How to Avoid Them).” You can register at www.mydigitalfarmer.com/rookie — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA. My Accelerator Coaching program -- join my small group of farmers and entrepreneurs as we build one marketing asset for your business each month together, and coach each other to greatness! Includes a group coaching and mastermind element! I mention some podcasts that I like to listen to. Here they are: GrazeCast Mind Your Business Podcast with James Wedmore Online Marketing Made Easy with Amy Porterfield The Life Coach School
Released:
Dec 21, 2022
Format:
Podcast episode

Titles in the series (100)

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.