52 min listen
Trend Forecasting and the Business of the Future
Trend Forecasting and the Business of the Future
ratings:
Length:
60 minutes
Released:
Jan 21, 2023
Format:
Podcast episode
Description
Devon Powers, a professor of advertising, media, and communication at Temple University, talks about her book, On Trend: The Business of Forecasting the Future with Peoples & Things host Lee Vinsel. Powers’ book examines the world of futurists, cool hunters, and forecasters who sell people advice about tomorrow. Powers and Vinsel discuss about how we should think about the influence of such individuals, given that their predictions are often misleading and inaccurate. They also talk how the making of futures can become more just and inclusive.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics
Released:
Jan 21, 2023
Format:
Podcast episode
Titles in the series (100)
Louis Hyman, “Debtor Nation: The History of America in Red Ink” (Princeton UP, 2011): I remember clearly the day I was offered my first credit card. It was in Berkeley, CA in 1985. I was walking on Sproul Plaza and I saw a booth manned by two students. They were giving out all kinds of swag, so I walked over to see what was... by New Books in Economics