73 min listen
Trend Forecasting and the Business of the Future
Trend Forecasting and the Business of the Future
ratings:
Length:
60 minutes
Released:
Jan 21, 2023
Format:
Podcast episode
Description
Devon Powers, a professor of advertising, media, and communication at Temple University, talks about her book, On Trend: The Business of Forecasting the Future with Peoples & Things host Lee Vinsel. Powers’ book examines the world of futurists, cool hunters, and forecasters who sell people advice about tomorrow. Powers and Vinsel discuss about how we should think about the influence of such individuals, given that their predictions are often misleading and inaccurate. They also talk how the making of futures can become more just and inclusive.
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Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society
Released:
Jan 21, 2023
Format:
Podcast episode
Titles in the series (100)
Vincent Ialenti, "Deep Time Reckoning: How Future Thinking Can Help Earth Now" (MIT Press, 2020): An interview with Vincent Ialenti by New Books in Science, Technology, and Society