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Ep 55 | An ABM Primer with Masha Finkelstein, Martech Innovation and Best Practices at Intuit

Ep 55 | An ABM Primer with Masha Finkelstein, Martech Innovation and Best Practices at Intuit

FromOnBase: Smashing Sales and Marketing Misalignments


Ep 55 | An ABM Primer with Masha Finkelstein, Martech Innovation and Best Practices at Intuit

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
18 minutes
Released:
Oct 10, 2019
Format:
Podcast episode

Description

On this episode of Sunny Side Up, (a podcast hosted by DemandMatrix), we have Account-based Marketing expert Masha Finkelstein join us to discuss – well – everything ABM under the sun! 
Masha led Growth Marketing at Google Cloud until recently and then moved over to Intuit as Marketing Technology Innovation and Best Practices at Intuit. She shares her expertise when it comes to designing, implementing and optimizing an ABM campaign with us in this episode.
Released:
Oct 10, 2019
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.