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    Ep. 97 | How to do Account Based Marketing at scale? -Ft. Danny Nail, SAP

    Ep. 97 | How to do Account Based Marketing at scale? -Ft. Danny Nail, SAP

    FromOnBase: Smashing Sales and Marketing Misalignments

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    Ep. 97 | How to do Account Based Marketing at scale? -Ft. Danny Nail, SAP

    FromOnBase: Smashing Sales and Marketing Misalignments

    ratings:
    Length:
    21 minutes
    Released:
    Nov 4, 2020
    Format:
    Podcast episode

    Description

    In this episode, Danny Nail talks about what Account-Based Marketing (ABM) entails, along with what is needed to scale accounts with ABM, including intent, Ideal Customer Profile (ICP), synergies between accounts, and more. He offers insight into the core principles of ABM and his framework for executing it successfully, emphasizing the significance of innovation and a solid partnership with sales.
    Contact Danny Nail | Follow us on LinkedIn
    Released:
    Nov 4, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.