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Ep. 116 | Effective Framework For Performance Marketing. Ft. Ben Howell, Salesforce
Ep. 116 | Effective Framework For Performance Marketing. Ft. Ben Howell, Salesforce
ratings:
Length:
45 minutes
Released:
Dec 9, 2020
Format:
Podcast episode
Description
In this episode, Ben Howell defines performance marketing and talks about how Salesforce has implemented this concept into their business. He speaks on how performance marketing has changed over time, what changes Salesforce has seen in 2020, and his candid thoughts on their center of excellence being a center of empowerment, rather than control. Ben also details the building blocks that Salesforce is made up of and how their teams deliver on three different budgets.
Contact Ben Howell | Follow us on LinkedIn
Contact Ben Howell | Follow us on LinkedIn
Released:
Dec 9, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 1 | Fire your relatives by OnBase: Smashing Sales and Marketing Misalignments